User group is a convenient and scalable way of managing access to applications.
For each user group, you decide which applications it has access to and who should be a member of the user group. Being a member of the group gives access to the application(s) the group is subscribed to.
User groups can be beneficial when you have a large user count in your company account.
By default, user groups are disabled in your company account. However, you can enable them in Settings > User groups > Current settings and select the toggle so that it becomes blue and says 'On'. Now, you can group and administrate application access based on different roles and functions for users.
In the User groups page, you can:
Create a new user group (1).
Search for a user group (2).
See existing user groups (3).
Delete a user group (4).
When creating user groups, be consistent in their naming. You can check the guideline here: How to name user groups.
Once you turn on this beneficial feature, let's go to how to use user groups to get more details.